What is a wedding content creator (and should you hire one)?
Lights, camera, champagne pop 🍾.
These days, one of the biggest questions couples are asking is: “How are we capturing this day?” And no, we’re not just talking about Uncle Barry filming on his iPad.
Enter: the wedding content creator. Think of them as your behind-the-scenes bestie with a smartphone and a serious eye for the ‘gram.
So, what do they actually do, and should you get one for your big day? Let’s break it down 👇
📱 What’s a Wedding Content Creator, Anyway?
Imagine this: Your wedding was magical. Your photos are stunning. But now you want to whip up an Instagram Reel or a cheeky TikTok montage… and suddenly you’re resizing images, digging for clips, and wishing you had some behind-the-scenes gold.
A wedding content creator is basically a hybrid of photographer, videographer, and social media wizard. They’re there to capture the candid moments, the sneaky glances, the champagne sprays, and the dance floor chaos and turn it into snackable content for socials. Think Reels, TikToks, photo dumps, and more.
They’re not there to replace your photographer, they’re there to give you a different kind of magic.
📸 Photographer vs. Content Creator: What's the Difference?
Photographers focus on creating beautiful, high-quality still images. They know lighting, angles, and how to get that perfect ceremony shot. Their work is usually more curated and timeless, designed for albums, walls, and maybe your thank-you cards.
Wedding content creators, on the other hand, are more about real-time, raw, relatable moments. They're capturing the in-betweens, like your reaction to seeing your partner, or when Aunty June shreds the dance floor.
Some even offer day-of social media takeovers (yes, really) or next-day edits so you’ve got Insta-ready content while you’re still on a high.
✅ If You’re Hiring One, Here’s What to Ask:
📂 Portfolio & vibe check
Have a scroll through their previous work. Does it feel fun? Romantic? Do they get your style?
📦 What’s included?
Are they doing photos and video? Will they be posting for you? Are they filming TikToks or just capturing footage for you to use later?
💸 Packages & pricing
Ask what’s in the package (and what’s not). Is there a limit on hours? What if you want edits the next day?
⏳ When do you get the goods?
Some content creators will give you snippets within 24 hours. Others might take a few days. Make sure you know what to expect.
🔧 Backup plan?
Always check what happens if something goes wrong, like a phone dies mid-ceremony or there’s a tech hiccup. Professionals will have a plan B.
🧠 Bonus tip:
If you’re hiring both a content creator and a photographer, get them to connect before the big day. Collaboration = better results (and fewer elbows in the aisle).
So… Should You Hire One?
If you’re into storytelling, love a behind-the-scenes moment, or want some fast-turnaround content to relive the day ASAP, a wedding content creator is 100% worth considering.
They’re like the hype squad you didn’t know you needed, capturing the chaos and the cuteness, all while making you look like a movie star on socials.
Got questions or want help briefing your dream wedding team? Let’s chat, I’m always down to help make your day unforgettable (and Instagrammable 💁♂️).